Job Detail

Marketing & Communication Manager - Naya By Africa

Date Posted: Apr 06, 2021
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Job Detail

  • Location:
    Accra, Greater Accra, Ghana
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
  • Career Level:
    Entry Level
  • Positions:
  • Experience:
    3 Year
  • Gender:
    No Preference
  • Degree:
  • Apply Before:
    May 07, 2021

Job Description

Job Description/Requirements

Key Responsibility: Create content for the NAYA brand and products for in-store and online ads to engage and educate customers and create brand awareness.


Marketing Manager Job Duties and Responsibilities 

-       Develop and implement a Marketing Strategy/Plan for social media and in-store marketing, in line with NAYA's goals and objectives.

-       Find innovative ways to connect with target audiences

-       Write articles for the monthly e-newsletter

-       Organize quarterly events in the shop to generate awareness for the brand and educate customers

-       Increase brand awareness and reach across multiple platforms including NAYA Shop, Events, Social Media, Website

-       Direct analytical data gathering and marketing/consumer research to understand customer needs to provide effective content

-       Direct and oversee all design and advertising ventures

-       Represent the company at events to promote the brand and engage new customers

-       Generate opportunities to collaborate and develop partnerships with other companies/brands, locally, regionally, and internationally

-       Look for high-quality media opportunities to promote the brand

-       Set up and coordinate learning/training opportunities about brand and product information for the sales team

-       Keep up to date with advances on social media and the latest social media tools available.

-       Maintain the highest standards & global best practices of communication always.

-       Present frequent progress reports to executives

-       Manage print and digital asset inventory to ensure creative alignment across all marketing channels


Requirements and Qualifications

·       Bachelor’s degree in marketing, communications, business administration or related field

·       2-5 years of marketing or marketing communications experience

·       Proficient using Microsoft Suite and various marketing software

·       Experience with digital marketing, web design, and/or graphic design is a plus (Photoshop, Shopify, social media, etc.)

·       Excellent oral and written communication; strong public speaking skills

·       Proven dynamic leadership and project management skills

·       Strategic, innovative and creative personality with a strong business acumen

·       Adept multi-tasker with the ability to quickly prioritize and effectively delegate tasks


Desired Qualities.

The ideal person must:

·      Be willing to contribute to the growth of the team

·      Have a good command of English, oral and written

·      be self-motivated

·      be ready to continuously learn

·      be good with research

·      be able to work remotely and independently or with a team

·      be tech-savvy

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Skills Required

Company Overview

Accra, Greater Accra, Ghana

NAYA uses nature’s finest African Oils (Coconut, Baobab, Moringa, Neem), Butters (Shea, Cocoa, Mango), Fruits (Papaya, Orange, Mango) and Spices(Cinnamon, Tumeric, Ginger) and the African Black Soap in their purest form to take care of everyday bath... Read More

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