The role will be accountable to achieve the following objectives:
Strategy: Interpret the customer base marketing strategy to identify, plan and implement/build the analytical capabilities required to deliver the CVM programs strategy.
Delivery: Ensure timely Base Management Reporting, including ROI analysis, actionable insights, analyses, CVM reports and dashboards is supplied to the commercial stakeholders on daily, weekly and monthly basis.
CVM practice is key in driving the Base management objectives of the business through insights & analytics converted to commercial outcomes and through value propositions made available to consumers.
CVM analytics plays an important role in identifying the opportunities and risks within the base through insights & analysis to drive commercial strategy. Understanding of the subscriber data structure, knowledge of telecom KPI’s and tools is very critical. It involves data extraction/mining, exploration, analysis, reports and dashboards.
An individual in the role is supposed to take ownerships and manage the overall CVM programs plan & strategy. Work closely with other stakeholders like Customer Insights & market research team, Pricing and Planning team, IT.
University Degree or equivalent qualification, preferably with an analytical focus, marketing or commercial subjects.
Practical use of tools – SQL, Excel and Power BI and has worked on Analytics tools like SAS, R, SPSS.
Skills / physical competencies:
NB: The Incumbent must always maintain strict confidentiality
Kindly indicate the Vacancy number MTN-MKT-ADTRACK0007 as email subject to avoid disqualification.
Only shortlisted applicants will be contacted.