Develop customer segmentation based on usage and other behavioural patterns
Assist the business in the understanding of customer groups and behaviour trends
Support the development of targeted campaigns and ROI calculation/campaign optimization (Advance Analytics cycle)
Data mining related to customer lifecycle management
Support data-warehousing activities
Support for BI projects that impact CLM and CVM
Support the conduct and execution of all Market research activities – liaising with internal stakeholders to provide customer data when required.
Build a customer knowledge centre that provides a 360-view of customers; (usage and other behavioural patterns) including findings from consumer research/surveys, the insights derived should support CLM and CVM initiatives
Provide information and data in accordance with defined objectives in response to specific requests by stakeholders
Dynamic and highly competitive telecommunication & ICT industry
Highly regulated environment
Regionalization structure implication
Performance driven environment
Developing sophisticated Client base
Diverse cultural environment
Active Media Engagement & Brand Reputation
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MTN's overriding mission is to be a vehicle for Ghana's economic growth and development, helping to promote Ghana's strong development potential from the provision of world class telecommunications products and services all through to innovative and... Read More